It is used to soften your beard before lathering. When shaving gel is applied by massaging it in, it will transform into a dense and creamy structure. Transforming into a cream structure, the gel, by rapidly softening the beard, ensures the shaving blade to glide easily after lathering and thus prevents irritation of the skin.
Take a hazelnut size gel in your palms. Spread on the beard by massaging it in. Afterwards you can complete your shaving by lathering.