Cement like hold performs on long lengths
Inspired by the creativity, style, and rock ‘n’ roll musical history of London. It is not afraid to get rough. Its distinct texture gives you the ability to groom your own bespoke hair experience without cocktailing it with other products. This all in one power player combines the features of a pomade, wax, and clay, resulting in a classic finish with a heavy hold.
Rub between hands until warm, apply evenly to dry hair, and style as desired.